If you grew up in a Punjabi family like me, you probably know how much we love our food and trust me, I really loved junk food. I never thought that this love would one day lead me to being diagnosed with Polycystic ovary syndrome (PCOS) and insulin resistance which completely changed how I saw myself. Suddenly, I was dealing with acne, hair thinning, uneven skin tone and a lot of self-doubt. I remember hiding behind makeup and filters, trying to look okay on the outside while quietly struggling inside.

But over time, I started learning how much our daily habits, especially skincare, can make a difference. I became obsessed with finding out what actually causes skin issues and what really works. And what I found was simple, gentle and consistent care always wins over harsh products. So I stripped my routine down to four steps: cleanse, treat, moisturize & protect. That’s it. No crazy routines, no complicated ingredients. Slowly, my skin started to heal, and so did my confidence.

In 2021, I went to Curtin University, Australia to study green skincare, where I learned how powerful science-backed, sustainable ingredients can be when they’re used the right way. That experience completely changed how I looked at skincare, and it gave me the tools to build something that truly made sense for people like me. Because when I came back home, I realized something that in Pakistan, finding good, affordable, science-backed skincare isn’t easy. Especially for people like me who deal with PCOS, acne, or sensitive skin. So I decided to change that. And that’s how Pure by Jey was born.

I work side by side with pharmacists, chemists and dermatologists to create products that are safe, effective and truly backed by science. Every formula is tested on my own skin before it ever reaches yours because for me, it’s personal. Pure by Jey isn’t just a brand. It’s my story, my struggle and my promise to everyone who’s ever looked in the mirror and wished for better skin,

You deserve to love what you see. 💚